There’s a word that describes the business partnership between a rising NBA star known by his initials, K.A.T., and a candy bar called Kit Kat:
“I feel like it is,” Timberwolves big man Karl-Anthony Towns said. “It’s something too perfect of a match.”
Two seasons into his NBA career, Towns hasn’t yet made the playoffs, but he has a growing list of corporate partners he endorses — double digits and counting with a chocolate-bar ad campaign aimed at an internet audience that launched last week.
He also has deals with Nike, Gatorade, 2K Sports, Beats by Dre and Jack Link’s Beef Jerky.