The Utah Jazz will begin making their game broadcasts available over-the-air starting this coming season, becoming the latest franchise to pivot to a new option for fans and potentially reaching more viewers than ever before.
The Jazz unveiled their plan Tuesday, with owner Ryan Smith announcing the launch of his new production company called SEG Media. Its platforms will allow Jazz fans with a basic antenna to watch all games that aren't televised nationally, and will also feature a paid subscription-based streaming service that will also feature unique team content.
Smith said only 39% of households in the state had the ability to watch Jazz games when he bought the team.