DENVER — The home of the NBA's Denver Nuggets and the NHL's Colorado Avalanche is being renamed Ball Arena as part of a global partnership with Kroenke Sports & Entertainment.
The arena has been known as the Pepsi Center since it opened on Oct. 1, 1999. It also holds concerts and family entertainment events and houses indoor lacrosse team Colorado Mammoth.
Ball Corporation and KSE announced the naming rights deal Thursday. In addition, the partnership includes aluminum beverage packaging deals with Arsenal of soccer's Premier League, which plays in London's Emirates Stadium, and with the NFL's Los Angeles Rams in their new home, SoFi Stadium.