According to ESPN’s Darren Rovell, PJ Fleck and his agent Brian Harlan officially reached a deal with Western Michigan today to transfer the “Row The Boat” trademark to Harlan’s company—Harlan Sports. In exchange for the transferring of the trademark, Fleck will give Western Michigan at least $50,000 through five $10,000 payments to endow a scholarship for a football player.
Rovell says that Harlan and Fleck will retain the trademark, but will allow the University of Minnesota to use the phrase on apparel and other merchandise for free as long as Fleck is employed by the Gophers.