If you were an athletic director, how would you choose to pay your coaches? What factors would you prioritize in your decisions on hiring, extending, and firing coaches? How would your priorities change when making decisions for non-revenue sports?
The cliche answer from most ADs would likely be a variation of, "We want coaches who will run a clean program that is successful on and off the field. We want to win and set our student athletes up for success in the classroom and in their lives after graduation." That is great and all, but, much like both Republican and Democrats can agree on end goals for our nation and vehemently disagree over the details on how to get there, canned answers don't provide a clear definition on how much "winning" is enough, what "clean programs" look like, or just how important "success in the classroom" really is.