Unless you've been living under a rock, you're probably aware of this:
If you haven't yet, I'm going to ask you to read the full STrib article before continuing. Please read it carefully, don't skim it, and get all the way through it. I'm going to quote from it (and other TC media sources), but understanding the full context of the STrib piece is going to be important since it's the article people are most focused on.
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Ok. Let's do this.