Let's start with the most basic observation about the game of football. As John Madden might have said, the goal of the game is to score points than the other team. TDG asked Jerry Kill what his favorite play was at last year's Media days. His response? A successful one.
How does one go about scoring points? If there's one constant in offense, it's that every coach attempts to put his athletes in space to make plays. Football is played on a rectangle, and space is a premium. In ESF, Brown notes that novelty does not an offense make.