Wisconsin Herd Unveils New Visual Identity

OSHKOSH (June 22, 2017) – The Wisconsin Herd unveiled the team’s official primary and secondary logos in advance of its first season in the NBA G League at an event at Oshkosh West High School today. Wisconsin Herd President Steve Brandes and Milwaukee Bucks President Peter Feigin were joined by a Herd of supporters and season ticket holders who watched live performance painter Patcasso unveil the official logo and new visual identity of the Herd.

The Wisconsin Herd identity utilizes the visual language of the Milwaukee Bucks’ recently updated brand, illustrating the team’s connection to its parent club while solidifying the Herd’s place within the Bucks family. Created by SME, a New…