The Milwaukee Bucks are committed to enhancing the experience they provide to their fans, and as such are reimagining a system of direct communication by employing a proximity-based mobile marketing solution with Signal360, the leading provider of proximity marketing. The technology delivers notifications and content to smartphones that have opted-in to the program through the Bucks mobile application. It can be utilized both inside during games at the BMO Harris Bradley Center, and outside at events like the Bucks Summer Block Party and Summerfest.
The initial launch during the 2015 NBA Playoffs included use of in-arena Signal360 proprietary beacons that can engage with 95 percent of fans across mobile platforms to provide personalized fan offers and experiences.