Monday Morning Media Roundup: On NBA Coverage

Adrian Wojnarowski announced his retirement last week. Does that matter?

As usual, I’m not trying to be overly flippant in asking the question. Everything around sports media and coverage lies somewhere in a halfway house of imagination and unreality. There are real-world consequences about what happens on a court, but the most consequential happenings occur far above the scope of what Woj and his ilk cover. Arena financing, TV deals, the fate of regional sports networks, franchise relocation and/or expansion, etc. only make it into the news cycle when the powers that be feel it appropriate.

Woj, then, functioned as a key cog in the frontline morass of the player storylines. By the end his…