Midway through the NBA season, FOX Sports Wisconsin is reporting a 28% increase in Milwaukee Bucks television ratings, with Bucks telecasts averaging a 3.4 HH rating in the Milwaukee DMA. Bucks television ratings on FOX Sports Wisconsin are the second highest in the NBA.
Last season, Bucks ratings on FOX Sports Wisconsin saw an increase of 32%, which means the team has seen a 60% increase over the last two seasons and a spike in viewership that is the highest in nearly 20 years.
According to Nielsen Media Research, the Bucks generated a 5.3 household rating against the Dallas Mavericks on December 16, making it the highest-rated regular season Bucks game on FOX Sports Wisconsin since 2010.