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Fiserv Forum is the World's First Bird-Friendly Arena

The Milwaukee Bucks have achieved a first with their new arena: Fiserv Forum will be the world’s first bird-friendly sports and entertainment venue, upon completion of the Bucks’ application for LEED Silver® certification.

This is a significant victory for bird conservation because up to 1 billion birds die annually after colliding with glass in the United States. Scientists estimate that this staggering total likely accounts for 5 to 10 percent of the birds in the United States and contributes to ongoing declines in bird populations across North America.

Addressing collisions is vitally important not only because of the inherent value of birds, but also because birds reduce pest populations, pollinate plants, disperse seeds, provide other natural services, and captivate tens of millions of Americans with their beauty and fascinating behavior.