We’re in the final months of Miller Park being where the Milwaukee Brewers play their home games, and with the name change to American Family Field coming at the start of the new year, it means a new logo for the team’s stadium.
When American Family Insurance bought the naming rights, you had to think the “roof” in their own logo and Miller Park’s roof would play off eachother in some way, and it turns out that was correct.
Here’s the end result released today:
As tacky as the corporate “concept” explanations are, the logo itself seems to be mostly inoffensive.