Aside from being your Fearless Leader here at Hustle Belt, I’ve enjoyed a lengthy career in higher education. Work around it, hang around it, or read about it long enough and you’ll find someone in the .edu crowd bemoaning the amount of resources that schools spend on athletics. The crux of the argument is a fallacy as the majority of athletics revenue is self-supported, but facts rarely get in the way of a good witch hunt.
Those who are pro-athletics will point to things like admissions numbers, notoriety, engagement for alumni and community, etc. as ways to rationalize and justify the standing and expenses of athletics on a college campus.