As crushing blows tend to do, this one announcing that Western Michigan University had finally sold the intellectual property rights to “Row the Boat” to PJ Fleck came from Twitter, on the day after Valentine’s Day, no less.
BREAKING: P.J. Fleck & Western Michigan have reached a deal to transfer the "Row The Boat" trademark rights to Fleck. Will cost $50,000.
— Darren Rovell (@darrenrovell) February 15, 2017
To call this a crushing blow is a bit exaggerated, but it’s probably crushing to some Western Michigan fans that bought a bunch of tee-shirts with the slogan.