From your art museum to your football team's uniform, minimalism is the new *thing* and that's perfectly fine in my book.
I like to follow media trends and things of that nature. There's always been something about how people or corporations present themselves to the public that has fascinated me from a very young age.
The presidential election of 2000 especially caught my attention at the tender age of six. Both presidential campaigns used signage and campaigns that were very minimalist for their time. It felt different from previous elections, where faces were plastered onto buttons with obnoxious stripes and stars with "VOTE FOR XYZ!