As we all know, uniforms are a defining expression of a school's identity and brand. Oregon showed that using uniforms as a marketing idea can launch a successful program.
(Billions of dollars from UO alum Phil Knight certainly helps too.)
More than ever, players are paying attention to brands and how they present themselves, so it it quite the deal when kids look at styles and question them. Just earlier today, UCLA signed a super mega-deal with Under Armour for 15 years and $280 million in an effort to differentiate themselves from the rest of their PAC-12 bretheren.