This is an article about...well, it’s about something.
The College Football Playoff is a branding legend already. I mean, come on, it got all of us to believe the Ohio State Buckeyes were somehow a lovable underdogs in 2014.
When those underdogs won, oh, the drama was unbelievable. And you can bet your ass my sports brain was going nuts.
How did we go so long without a playoff? WHY AM I CHEERING FOR OHIO STATE? Why is there a contract with Satan with my signature on it on my desk? My sports package is how much?