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U-M Tops Michigan’s First Year of In-Stadium Alcohol Sales

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Fans of the Michigan Wolverines are now grabbing beers inside the Big House and Crisler Arena and are doing so to the tune of nearly $5 million in alcohol sales in the first full season since the state legalized in-stadium sales in 2023.

Following Gov. Gretchen Whitmer’s law change, the University of Michigan quickly became the top seller among state schools, proving that the “leaders and best” slogan extends beyond the gridiron and hardwood.