(Photo: Christopher M. Bjornberg)
March Madness is great for Ann Arbor bars and restaurants but not so much when the home team plays.
That's according to a new study from small business software company Womply, which analyzed transactions at college town bars and restaurants around the country during the 2018 NCAA men's basketball tournament.
Last year in Ann Arbor, Womply found restaurant revenues grew by nearly 10% on March Madness game days compared to average days.
But that revenue boost shrunk to just 2.7 percent on days the Michigan Wolverines took to the court.