Neil Snow Generates a Fever and a Thirst (1902)

UPDATE 1/10/2020: If you follow MVictors you’ve certainly heard the story of Neil Snow, 1902 beer ad, and the folly that ensued. If you haven’t scroll down below – you won’t be disappointed.

While the letters between Snow and the brewery are amazing, and certainly tell the tale of what happened, one piece was missing. I had never actually seen the beer ad that instigated this hilarious exchange.

Until today.

My friends at the U-M Bentley Historical Library saw my recent video on the tale and shot me an email this morning.

From the Bentley archives, here’s the ad Detroit’s Koppitz-Melchers Brewing Company placed – without Neil Snow’s permission – in the baseball game program of the June 13, 1902…