The TV ratings for Saturday's rivalry game between Michigan football and Michigan State put the "big" in "Big Noon Kickoff."
Nearly 9.3 million watched MSU's 37-33 win in East Lansing, according to an MSU athletics employee and an entertainment website. It's an incredible number for an in-state matchup, even one featuring 7-0 teams.
The Spartans' comeback was the highest-viewed game of the season, tweeted MSU associate athletic director Kevin Pauga.
These ratings are impressive, but not a total surprise seeing as there were early College Football Playoff implications on the line, ESPN also hosted its college football show at Spartan Stadium and sports betting is now legal.