Announced by the athletic department on Wednesday, the University of Michigan is enhancing its Name, Image and Likeness (NIL) game by partnering with Altius Sports Partners (ASP) to create an NIL Executive General Manager position at the university.
This also extends upon the already-in-place agreement between the university and Learfield, which was announced in Feb. 2023.
“I am pleased to announce this unique and strategic investment through a new agreement with Altius Sports Partners and the growth of our Learfield relationships,” athletics director Warde Manuel said in a press release. “The dedicated roles through ASP and Learfield provide a crucial step forward in supporting and empowering our student-athletes while combining three powerful brands aligned to capitalize on the dynamic opportunities within the realm of NIL.