The Outback Bowl is now called the ReliaQuest Bowl, which is really easy to say. What is ReliaQuest? Per the Tampa Bay Times:
ReliaQuest is a Tampa-based cybersecurity company with more than 1,000 employees.
“The Tampa Bay Bowl game has a rich history as an iconic game played on one of the biggest sports days of the year, January 1,” said Brian Murphy, the company’s founder and CEO. “We’ve always believed that security is a team sport and ReliaQuest is proud to continue this game’s great tradition.”
Murphy is also a Florida State booster.