Michigan opens online exchange for NIL opportunities

Michigan is entering the market to help facilitate financial deals for its athletes, expanding its name, image and likeness (NIL) program by opening an online exchange for businesses to partner with Michigan athletes.

On July 1, 2021, the NCAA relaxed rules to allow college athletes to profit off their personal brand, their name, image and likeness.

Michigan announced Wednesday the launch of the “VICTORS Local Exchange” program through a partnership with INFLCR, giving businesses an outlet to apply for financial opportunities with Michigan athletes.

Companies register with the exchange and then can initiate contact with athletes to discuss NIL deals. The business uses the exchange to directly…