Michigan Athletics partners with INFLCR to expand NIL program

Photo by Robin Alam/Icon Sportswire via Getty ImagesMichigan Athletics announced Wednesday morning that it has partnered with INFLCR (pronounced “Influencer”) to launch the Victors Local Exchange program, with intent to grow opportunities for student-athletes in its Name, Image & Likeness (NIL) program. INFLCR has partnered with 3,500+ teams and 70,000+ athletes on its app.

The app acts as a match-maker between student-athletes and businesses and organizations who are trying to find sponsorship opportunities. A business creates an opportunity on the app outlining what type of sponsorship they’re looking for, how many followers they want the student-athletes to have, and many more details.…