Back in 2018, No. 12 Michigan was holding on to a 13-7 lead over No. 15 Wisconsin during the first drive of the second half.
The Wolverines were facing a fourth-and-6 from their own 44 and lined up to punt. As they got the kick away, a flag came out for roughing the snapper, giving Jim Harbaugh's squad a fresh set of downs.
Five plays later, the Wolverines were in the end zone, the first of 25 consecutive points in a 38-13 rout of the Badgers.
But that would all come later. For a moment, those watching the game were consumed by the name of the long-snapper on the receiving end of the penalty: Camaron Cheeseman.