Fanatics Collectables and Topps have announced comprehensive agreements to produce collegiate football and basketball trading cards -- partnerships that include nearly 150 universities and, separately, more than 200 name, image and likeness deals with athletes.
Beginning this fall, Topps (under its Bowman University brand) will release non-exclusive trading cards featuring current athletes from roughly 100 universities. The deals fall under NIL rights and put money in the pockets of some of college sports' biggest names. Athletes won't be restricted from signing for other trading card companies.
Deals can vary in value from player to player, and according to a source familiar with negotiations, could be up to five figures.