The world of Name, Image and Likeness (NIL) in college athletics is everchanging, and while it can be a little daunting with a lack of oversight and regulation from the NCAA, new Michigan Wolverines men’s basketball head coach Dusty May is embracing these changes to college sports.
When asked about NIL at his opening press conference on Tuesday, May acknowledged how much time he spends focusing on NIL as a part of his coaching process.
“We obviously have one of the best alumni bases in the world, and it’s a university that really supports athletics,” May said.