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College athletes in Michigan could get lucrative endorsement deals under new legislation

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LANSING — Athletes at Michigan colleges and universities would get “fair compensation” for their name and image under legislation proposed in the Michigan House of Representatives Wednesday.

One bill would allow a student athlete to receive compensation from a business in exchange of using any form of their name, likeness or image.

"These reforms are long overdue," said state Rep. Brandt Iden, R-Kalamazoo, who played tennis in college. "If a student athlete has the talent and ability to make a little money from a sponsorship or advertising contract, they should have the opportunity to do so.