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Big Ten had nearly $759 million in revenue in fiscal 2018; U-M, MSU each got $54 million

Michigan State rallied in the 2nd half en route to its 6th Big Ten tournament title and third win this season over Michigan, 65-60, March 17, 2019. Chris Solari, Detroit Free Press

The Big Ten conference has established a new benchmark in the how-high-is-up world of college sports finance: It recorded nearly $759 million in revenue during its 2018 fiscal year.

The figure, which far exceeds any comparable annual figure for a college sports conference, was revealed in a new federal tax return that the conference provided Wednesday in response to a request from USA TODAY. It is a year-over-year revenue increase of 48 percent, with the conference reaching $512.