One day after an embarrassing response to the Central Michigan sanctions and apparent apology, Michigan State announced the launch of ‘Spartan Ventures’.
What is ‘Spartan Ventures’? It’s a program that’s going to help Michigan State get up to speed in the new NIL landscape.
According to the official press release by MSU, ‘Spartan Ventures’ is “designed to advance, promote and support MSU's department of athletics.”
It’s official purpose is as follows:
”Spartan Ventures, and its subsidiary non-profit, tax-exempt corporation Spartan Athletics Foundation, will focus on maximizing revenue generating opportunities, supporting NIL opportunities for student-athletes, and establishes a more focused approach to fundraising, enhancing a first-class experience for student-athletes, donors and external partners.