Indianapolis — A handful of years ago, it wasn’t so much what Michigan State couldn’t do. It was what it didn’t do.
And now that it has done all this — the football team arriving here for tonight’s Big Ten championship game for the third time in five years, with national-title hopes firmly in tow — it’s no longer about what the Spartans won’t say.
Instead, to borrow the university’s ubiquitous marketing tagline, it’s about what the “Spartans Will” as Michigan State tries to capitalize on its amplified athletic profile and this moment in the national spotlight.