Ohio State's quarterback is driving around in a $150,000 SUV.
An Alabama defensive back is hawking Kool-Aid.
A Detroit-Mercy basketball player is promoting GlowBalls for a Chinese company.
Michigan State's quarterback has a burger named after him.
To say the landscape of college sports is changing would be an understatement. From nearly the moment the Supreme Court ruled in June 2021 that the NCAA could not limit education-related compensation, the era of name, image and likeness has exploded.
Referred to now simply as "NIL," the money is flowing in college athletics.
From the high-profile deals like that of C.