Michigan State student-athletes start cashing in with NIL changes

Bare-chested and his red mullet blowing in the wind, Matt Coghlin signified the significance of the day.

“Business is open... and business is BOOMING!” the Michigan State kicker posted on Twitter on Thursday morning. “DM me if you want to promote your brand!”

A new era in college sports began when the clock struck midnight — college athletes are now permitted to profit off of their name, image and likeness. The shift came after the NCAA Board of Directors on Wednesday approved one of the biggest changes in the history of college athletics, clearing the way for nearly a half-million athletes to start earning money based on their celebrity without endangering their eligibility or putting their…