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Michigan State launches “EverGreen” program to support student-athletes in NIL era

With Name, Image, Likeness (NIL) rules expected to be adopted in some capacity by the NCAA prior to July 1 — the date that at least six states (not including Michigan quite yet) will have NIL laws going into effect, and well before a federal NIL bill passes — Michigan State Athletics is ahead of the curve, and has launched its “EverGreen” program to assist Spartan student-athletes during the NIL era.

Today we are excited to introduce EverGreen, Michigan State Athletics’ Name, Image, and Likeness Solution.

— Michigan State Athletics (@MSU_Athletics) June 24, 2021

The EverGreen program is designed to help Michigan State student-athletes market their name, image and likeness, help with their brand, make informed decisions and maximize their earning potential.