Jonathan Smith knocked official visit season out of the park earlier this summer as Michigan State football went from having just four commitments to having over 20 in the span of a month.
The second-year Michigan State head coach knew he had to put in some work to turn the 2026 class around, and he did just that. Whatever he did on his official visits seemed to work as over a dozen targets committed to the Spartans.
So what does an official visit look like, and why was it so effective for Smith and Co.