Michigan State’s athletic department is betting on gambling for a new source of revenue.
The Spartans agreed to a sponsorship deal that will make Caesars Sportsbook the “Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.” Terms of the multiyear partnership were not immediately released.
The agreement will grant Caesars naming rights to premium seating areas at Spartan Stadium in 2022 and an outdoor tailgating area for football games, as well as signage at MSU football, basketball and hockey games. Caesars also will provide its bettors with opportunities for exclusive hospitality and VIP experiences through its Caesars Rewards loyalty program.