Michigan State University has developed its own program to help its student-athletes capitalize on marketing opportunities amid progressing Name, Image and Likeness (NIL) legislation in several states, including Michigan, the school announced Thursday.
Michigan State has created what it's calling "EverGreen" — as in, forever green (and white) — which will aid student-athletes in building their brand and maximizing their earning potential once NIL officially takes hold across college athletics.
"Our goal is to provide our student-athletes the tools for success — on the field of competition, inside the classroom and beyond MSU," Michigan State athletic director Bill Beekman said in a statement announcing the initiative.