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How Michigan State football's social media team helps close the deal on recruiting trail

Here's a look at Michigan State football's 2020 schedule. The Spartans open at home vs. Northwestern on Sept. 5, and finish at Maryland on Nov. 28. Wochit

It has become a social media rallying cry for Michigan State’s football program. The #21BuiltStrong hashtag, accompanied by a short video of a Spartan football player dragging a hammer across a concrete wall.

If you happen to be one of the 63,000-plus individuals who follow MSU coach Mel Tucker on Twitter, chances are you’ve become familiar with how the program announces another verbal commitment.

“It’s our way of getting everyone to rally behind a common mindset,” said Geoff Martzen, who serves as chief of staff and oversees recruiting operations for MSU.