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Gov. Whitmer signs bill allowing college athletes to earn money through sponsorships, ads

In the coming years, collegiate athletes in Michigan could be allowed to earn sponsorship or advertising money without risking their eligibility.

Gov. Gretchen Whitmer signed bills Wednesday that would allow athletes to be compensated for their name, image or likenesses. The bills also repeal criminal penalties associated with college athletes hiring agents or receiving gifts.

Although the bulk of the measures do not take affect until 2023, they are part of a national movement to allow college athletes to get paid without repercussions.

“For years we have all enjoyed the incredible talent of young athletes across the state.