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As Popularity of Michigan State Sports Grows, So Does Market for Authentic Memorabilia

No sooner had the Rose Bowl ended and my inbox was registering new emails like a cash register on black Friday. In that box was an email from a young boy who had been to the game and was asking me how much he should list his used ticket for on EBay. I had no clue and laughed it off.

For about one day. Upon returning to Michigan I was stunned at the number of people I knew who were buying ticket stubs and as I had witnessed Spartan fans with Final Four merchandise, I had never seen the level of enthusiasm for anything from the Rose Bowl or with the Rose Bowl moniker.