MIAMI (CBSMiami/AP) — The new ownership running the Miami Marlins have been making changes left and right.
While many of those moves have been met with criticism from fans, the team’s latest change should be lauded.
Former NBA executive Chip Bowers has been hired as president of business operations for the Marlins, who are anxious to increase revenue under new CEO Derek Jeter.
Bowers most recently spent five years as chief marketing officer for the Golden State Warriors, where he oversaw all marketing channels and brand development, broadcasting, corporate partnership sales and services efforts.
Bowers was senior vice president of corporate partnerships and marketing for the Orlando Magic in 2008-12.