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Fish Stripes x Our Colores: Introducing the site’s Marlins-inspired rebrand

Related Topics: Rebranding, Website, Managing editor, Fish

There is, as you might expect, frequent turnover in the sports blogging world. Only a few current members of the Fish Stripes staff remain from when my move to managing editor became officially official six months ago. Frankly, I have no clue what the website’s logo looked like prior to 2012, or if the site even had a logo back then. Perhaps some of our loyal commenters can provide a history lesson?

Point is, I feel confident in stating the our newly implemented logo is the best in Fish Stripes history:

Midnight Black, Marlin Blue, Caliente Red, Slate Grey.