Derek Jeter business plan projects big profits and spike in Marlins attendance

This is Part 1 of a five-part series exploring Derek Jeter’s business and baseball plan.

Marlins CEO Derek Jeter, who has slashed about $36 million in player payroll in recent weeks, in August circulated a document to potential investors that projects the Marlins will make an enormous profit in 2018 and sizable profits the following three years.

Project Wolverine, Jeter’s confidential document given to potential investors and shared with The Miami Herald by two of those approached investors, includes ambitious revenue goals for tickets, sponsorship and television rights.

The new ownership group is poised to make a profit next season because of the slashing of payroll, combined with the fact…