The athletic department unveiled something new and cutting-edge on Wednesday: Canes VR.
The result of a partnership with EON Sports VR, Canes VR is a virtual reality channel that will feature content from all UM sports. Fans will get the experience of feeling like they are actually at practices or right next to the student-athletes during interviews.
“We were approached by EON Sports VR,” Assistant Director of Digital Strategy Tim Brogdon said. “We were taken aback because we didn’t really know that [virtual reality]was becoming a big thing or how we would go about it.”
Since talks began in March 2016, virtual reality technology has advanced so greatly that the athletic department is able to produce content in-house.