The Transfer Portal opened in October of 2018 and has been the interest and fodder of both mainstream and niche sports culture ever since. Podcasts have dedicated entire episodes to the portal, there are websites dedicated to it, and programs now have staffers entirely dedicated to transfers.
The genius Fansville ad series by Dr. Pepper has taken their fair share of shots at the portal for multiple seasons. Rico has gone in one side of the portal while a punter has come out on the other side, and the entire defense is sliding right into the portal.