A new era has officially begun for college sports.
The NCAA made history Wednesday afternoon announcing that college athletes will have the opportunity to benefit from their name, image and likeness (NIL) effective Thursday, July 1. NCAA athletes will now have the freedom to utilize their NIL to profit from a variety of sources, including social media posts and advertisements, autograph sales, merchandise and endorsements.
Dating back to 2019, when California passed the Fair Pay to Play Act, there has been increased momentum among state legislatures to pass NIL laws. The move by California was set to be implemented on Jan.