American Top Team owner and Miami Hurricanes football fan Dan Lambert will give every Miami Hurricanes scholarship football player $500 a month in exchange for advertising his Florida-based mixed martial arts gyms on social media, according to Dan Murphy of ESPN.
If every player accepts the arrangement, Murphy will be on the hook for $540,000, per that report.
"I want to help the kids. I want to reward them for what they do, and I want a better product on the field, too," he told Murphy. "I want to improve the reputation of the school and the team I love so much.