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Women of the HEAT: Ikria Di Lorenzo

Related Topics: Leonardo Di Lorenzo, Heat

What has been your experience as a woman working in professional sports?

Before my position at the HEAT, I hadn’t worked in the sports industry. I’m a journalist and my experience in digital had always centered around hard news and entertainment news. When this opportunity presented itself, I had some serious doubts about my ability to thrive in this organization. During my interview, I asked Jennifer Alverez, VP of Creative & Digital Marketing, if she was sure I was the right person for her. Turns out I was, but it hasn’t been without its challenges. There was a steep learning curve in the subject matter expertise area when it came to basketball and sports industry knowledge.